You’re looking for a way to spread the word about a fundraiser and think to yourself, “Hey, I’ll make an Event on my Facebook Profile and all my Friends will see it – I’ll hit 327 pairs of eyeballs in seconds, and their Friends will see it and their Friends, etc.!” Excellent work, Facebooker – that’s a great use of your Profile. Then you think to yourself, “Hey, I’m a Fan of SOUPER SALAD and they have tons of Fans, I can post my information to their Page and reach their people, too.” Hold on there, Facebooker – just because you can, doesn’t mean you should.
- If you are a Fan of a gourmet cheese store, sharing about an independent cheese tasting event is appropriate, sharing information about your daughter’s Girl Scout cookie sale is not.
- If you are a Fan of a local restaurant, commenting that you enjoy an item the Page’s owner has on it’s menu is appropriate, posting an invitation for their Fans to visit your ice cream shop is not.
- If you are a Fan of a tourism site, posting about the tee time you just scored at a beautiful course in the area is appropriate, posting about your fundraiser car wash at a grocery store in the area is not.
- If you are a Fan of a membership based business organization, posting about a new blog that has great articles on how to help businesses grow is appropriate, posting about the painting services you offer is not.
These tips are only the beginning, what advice can you offer to help others from becoming unintentional Facebook Spammers?