Engage Me, Beyond The Price Of Admission

I’ve noticed a startling trend.  It’s not a beneficial trend, and I’d like to help curb it.  Today. Many festivals and events flounder with carrying the social media conversation past the point of purchase – meaning that once I’ve bought a ticket, there is very little effort at engaging me further.  UGLY TRUTH ALERT: If you don’t [...]

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WHY Are You Following Me?

Are you following me on Twitter?  Have you added me as a Friend, or become a Fan on Facebook?   Yes?  Why? Do I bring relevant content to the conversation between you or your community?  If not, perhaps you should consider removing my posts from your streams.  Whoa – did I just ask you to unfollow [...]

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Cross Posting: It May Not Be What You Think

Services are available that make it possible for you to post the same content across multiple profiles at one time, whether or not you are logged in to those profiles.  I don’t support the use of them, and here’s why. First, is my desire to protect the relationships you are building.  Your community is made [...]

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WARNING: Casual Users May Be Harmful

With over 250 million Facebook users,  2.9 billion tweets on Twitter, 258 million YouTube users, and 850 thousand Ning communities, the use of social media is well established.  These, and other social media platforms, are designed so that even the newest member of Web 2.0 can complete the sign up process and begin to customize [...]

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