Client Metrics Are Unique
I recently met with a client to review a social marketing strategy I developed for her. She read through each page then looked me straight in the eye and said, laughing, “I see exactly how this will work, but I’m lazy. I thought social media was easy.” I expected the statement, giggled and rolled my eyes – because we have a relationship that allows me to do so. I know that many people and companies believe that, because joining the platforms is free, social media is easy. It isn’t easy. It isn’t fast. UGLY TRUTH ALERT: Using social media channels as effective marketing tools is work; it requires time and strategy.
Strategy. What exactly does the word mean, with regard to social marketing? Simply put, strategy is the difference between wasting and investing your resources on social platforms.
Strategies, like thumbprints and clients, are unique. Although strategies may share components, I do not believe that two clients can use the same strategy successfully. Differences in target markets and goals impact the needs of my clients. Who is your customer? Where can I connect you with them? What will you tell them? How will I help you listen to them? How will I show that your efforts are working? Strategy takes these factors, and others, into account
Strategy invests your resources.
Are you investing or wasting yours?
Image by ~hippychick7
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