WHY Are You Following Me?

Protect Your Community

Are you following me on Twitter?  Have you added me as a Friend, or become a Fan on Facebook?   Yes?  Why?

Do I bring relevant content to the conversation between you or your community?  If not, perhaps you should consider removing my posts from your streams.  Whoa – did I just ask you to unfollow me?  Maybe.

Here’s what I like to call an UGLY TRUTH ALERT:  If you are responsible for managing a community that is focused on connecting, say, cheese makers and cheese lovers, then my posts aren’t adding anything of value for either you or your followers.  My posts, about marketing and social media,  are an irritant, just noise, to people who are interested in Cambozola, Havarti and Cheddar ripened in Oak leaves.  For the health and relevancy of your community, you should unfollow me.

Social media success is not achieved by following people indiscriminately.  It is achieved through forming relationships by following the right people for the community you are building.  I am building a professional networking community for myself and I am selective about the people I follow; most of them are related, in one way or another, to my industry, and some are there because I find them entertaining.  I don’t expect that any one of them will follow me back and there is no reason they should, unless they find my posts relevant to THEIR conversation and community.

In defense of your community, please review your content stream.  Is it full of mostly on-topic posts, with the occasional off-topic entry, or is it full of so much off-topic noise that a casual visitor might not be able to identify what you’ve gathered people together for?

How do you protect the integrity of your community?

About the Author

LisaDJenkinsLisa provides print, social and digital communications for destination organizations and businesses in the travel and tourism industry. She doesn't make the tools of the trade, she makes the tools of the trade work for her clients.View all posts by LisaDJenkins →

  • http://www.Zephyr47.com BH

    Excellent post! Too many people focus on the quantity of their followers and not the quality of the relevance. For me I follow you on Twitter specifically because you live in my region and you provide marketing content. Those are both key areas of focus for me. I could give a hoot about MLM or real estate or “Social Media GURUS” who merely trying to push traffic to their sites for passive income promotion. Thanks for writing!
    Marketing Special Weapon
    Zephyr 47
    Redmond, WA